Campus Living Villages (CLV) are global student accommodation specialists creating tailored student communities that suit the unique culture of each campus, University or city they work with. So, they came to us with a brief to develop a refreshed brand that allows them to reflect their incredible diversity while creating a unified experience.
Immersion
We interviewed 44 students across 4 continents, benchmarked best practice in experience in the category, and involved stakeholders, students and subject matter experts in co-design workshops.
Synthesis & Strategic UX
Following the research, we created personas and user journeys for a variety of user groups, experience guardrails, and more.
Transforming CX with new Business Logic
I undertook an extensive UX audit of the room booking processes in each region.
In a collaborative process with the client, I updated the business logic for displaying and booking rooms, delivering on a best-in-class integrated user experience.
Complete Set of Wires
This project required us to deliver all content and full UX wires for every page.
I first created a new IA, then moved on to on page content hierarchy and wireframes for copywriters and art directors, as well as instructions for image creators.
UI Design
Jackie-Lee Hughes from Deepend – who took the lead on the UI design – and myself rolled out the UI for all pages.
Due to the nature of the project, this was quite extensive, with home pages for 3 global regions and hierarchy pages for cities, universities, villages and rooms throughout.